PRIMA FINANCE & INVESTMENT BANK

Prima Finance and Investment (PRIMA), LLC is a Class II licensed and regulated microfinance institution (MFI) headquartered in Yaoundé, Cameroon. We are a for-profit company with individual and institutional shareholders guided by a principle of social responsibility. We have been in existence for a few years, focusing on the advisory side, and have recently matured enough to address the challenges of the micro-merchant and finance sectors.

PRIMA offers a microfinance model that takes into account the country's current economic and financial landscape, with innovative services that take into account the future of monetary markets. In 2021, through the use of available technologies, the development of proprietary technologies, and innovation in operational procedures, PRIMA introduced a microfinance model that solves the problem of financial exclusion - giving people of all income levels the opportunity to develop through increased access to credit. Our commitment to financial education makes us the best partner for micro-entrepreneurs. We not only support our clients financially, but we also share with them our ever-growing knowledge of money, markets, and finance.
Our Core Values
1. Financial inclusion: We are committed to bridging the financial inclusion gap by providing accessible and inclusive financial services to individuals and businesses, regardless of their income level or location.

2. Empowerment: We aim to empower individuals and businesses through our services, by enabling them to take control of their financial future and make informed financial decisions.

3. Innovation: We encourage innovation and constantly strive to leverage technological advances to provide cutting-edge banking and payment solutions that meet the evolving needs of our clients.

4. Trust and transparency: We prioritize trust and transparency in all our interactions with our clients, partners, and stakeholders. We believe in building long-term relationships based on integrity and ethical practices.

5. Client-centric approach: We put our clients at the center of everything we do. We are committed to understanding their needs, providing them with personalized experiences, and delivering exceptional customer service.

6. Collaboration: We are convinced that collaboration is key to positive change. We actively seek partnerships and collaborations with like-minded organizations to foster a strong ecosystem that benefits our clients and the community.

7. Social impact: We are committed to making a social impact by supporting entrepreneurship, startups, and initiatives that contribute to the socio-economic development of marginalized communities.

8. Security and confidentiality: We prioritize the security and confidentiality of our clients' financial information. We employ robust security measures and adhere to strict data protection practices to ensure the security and confidentiality of all transactions.

9. Financial education: We believe in the importance of financial education and knowledge. We strive to provide resources and tools to help our clients improve their financial literacy and make informed decisions.

10. Sustainable growth: We are committed to achieving sustainable growth by balancing financial performance with social and environmental responsibility. We want to make a positive contribution to the communities we serve while delivering value to our stakeholders.